Why blog for your business?
Blogs have been around for quite a long time, in fact, they have been around since Justin Hall created Links.net, widely accepted as the first blog, in 1994.
Today there are well over 2m blog posts created every day! (http://www.worldometers.info/blogs/)
So, why blog for your business? There are many reasons, each will be considered in turn:
Visitors and visitor conversion
By having a blog, it shows your visitors that your website isn’t dead. It shows them that you value your website and your business. It also shows them you know what you are talking about when it comes to your products or services. By building a level of trust, visitors to your website are more inclined to buy your products or services. This leads to a good visitor conversion rate from your website.
Establish authority and your brand
By writing good content that people really want to read, you are setting yourself and your business as authorities in your field. Let’s face it, you got into the business because you passionate about your products or services. It is this passion that you need to show in your blogs. If you have a great product or service, tell people why they are great.
As you publish more and more blogs, your visitors will come back, to see the next post in the series, or to see what new content you have. This all helps you to establish your authority in your market and promote your brand.
As your visitors communicate with your through comments and receive good quality answers, you will be building a good relationship with those customers. They will see you as someone who cares enough about your products or services and customers to take the time to discuss them. Good customer relationships build good customers for your business.
A good way to release news
Have a piece of news you want to share or launching a new product? Your blog is the perfect way to reach your potential customers. It is far better than your local newspaper for the simple reason that the internet reaches far more people than any traditional newspaper could ever dream of. That is why most newspapers these days have a very active website.
You can build anticipation for your new product by releasing teasers in the days before. This will encourage visitors to keep checking back to see what the product is. This is done very successfully by big companies such as Samsung and others. In conjunction with other advertising, your blog is the perfect place to launch new products or share news about your company.
Help keep your content fresh
You will have visited a website that had old out of date information. In some cases of really old websites, they will even have the ‘last updated’ message showing, often this is years previous.
This is actually the mistake of many many business owners. Pay a lot of money to have a website developed and then leave it sitting there hoping it will bring you money. It won’t!
Like everything in business, the success of a website is determined by the effort you put in. Nobody pays you to do nothing. It is the same with an old website. You will, as many others before you have seen how old the website is, or that the content hasn’t been updated since the year dot. Like those previous visitors, you will just leave without interacting with the business. Not even sure if your email has been sent from the website. This type of website can be compared to the shop that has been closed for weeks. Eventually, people will stop checking if it is open.
People like new things. It is the same with content. If your visitors see that you change and/or update your content regularly, they are more inclined to return to see what is new. This is the exact opposite of what was happening above, where visitors just weren’t returning.
Google also likes to see new content. Google crawls (its program indexing a website) a website that is kept fresh regularly, even daily. Web sites it determines aren’t updated often may only be crawled 6 monthly or even annually. There is a distinct correlation between how often your site is crawled and the importance Google places on it. The more important websites are moved higher in the Google rankings.
It is vital to keep your content fresh. Both for your visitors and to help improve your Google rankings (other search engines are available). A blog is a perfect way to keep your content fresh. By regularly writing a blog you are ensuring the new content on your website.
How often you blog is up to you. There have been various studies to show that the more you blog, the higher you will be in the Google rankings. But nobody wants to be a slave to their blog! Niel Patel has a blog post to help you decide how often to write a new blog post. Visit the article here: 5 simple steps that’ll help you determine how often you need to blog.
What to include in your blog
As well as your content it is always advisable to include some extras with your blog to make it easier for your visitors to read and to help Google index your blog.
Links to social media at the bottom (or top) of each post, allows your visitors to share your content if they find it useful. You should always include social media links for Facebook, Google+, Twitter and LinkedIn, together with an option to send the post as an email or to print it.
The old adage that a picture speaks a thousand words is true. You should include graphics that help get your point across. In today’s HD and Ultra HD world, they should be high-resolution graphics or they will look very nasty on some of the larger screens.
Simple subject keywords will help you rank higher. But a big note of caution, Google has some very strong metrics to work out if you are just trying to spam those keywords in your blog. So keep it realistic, for a 300-word blog, you should use your keyword 4-6 times at the most. Instead, the keywords should be used naturally in your blog.
These help to keep topics together in your blog. As you write posts, adding the tags builds up topics you have written about, tags help people (and search engines!) establish what your blog post is about. Users can click on a tag and receive a list of your posts that contain that particular topic. Very useful for navigation and a very useful SEO tool.
Call to action
Every single thing you do in advertising and marketing should have a call to action. A call to action asks your visitors to do something at after they have read your post. Such as, enquire about your product/services, ask for more information, make a purchase and so on.
It is the call to action that turns visitors into customers.
A blog can actually be a fun way for you to engage with your customers. As you become more confident with writing a blog, you will find it much easier. It may even be the case that you want to write it more than you had originally intended.
Your blog can help your website stay current with regularly updated content, it is a great way to release news about your business and establish your brand. By including a blog with your website, you will establish yourself as an authority on the subject matter of your business. It will also bring you new visitors to your website that will become regular customers.
Do you want a blog on your website? We can help you. Get in touch now to discuss your blog and your website https://esthetig.com/contact/