Results Driven Approach
Search Engine Optimisation (SEO)
Search marketing is all about growing your website’s audience, increasing sales and ensuring people know your brand. Search Marketing involves such tools as Content Marketing, Search Engine Optimisation (SEO), Pay-Per-Click Marketing, Social Marketing, Conversion Rate Optimisation and Integrated Marketing.
Many businesses buy a website without any real goal in mind for that site. A website should be part of your overall marketing strategy and not a glorified business card. Many of your competitors are already maximising the return on investment from their website with a coherent Search marketing plan.
With every website we build in SEO ready code to ensure your new website is as SEO friendly as possible. We also include additional tools to help you carry out search marketing on your website yourself and can advise you how to best carry out search marketing to maximise the exposure of your website.
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Social Media Marketing
Be Seen By More Customers
We can help you with your Social media Marketing and help take the guesswork out of your social media marketing by chatting to us about your individual needs.
We can help you set up your social media pages and give you advice about running your campaigns.
When it comes to promoting your business on the various social media sites such as Facebook, Twitter, Instagram, Google Plus and so on, it can be a minefield. There are literally thousands of different social media sites, Wikipedia has a list of the major ones here if you want to have a look.
How do you choose the right ones for your business? Smartinsights.com in 2017, lists the following as the highest-ranking social networks based on active users in order (we have removed non-UK ones for clarity):
Facebook, WhatsApp, Facebook Messenger, WeChat, QZone, Instagram, Tumblr, Twitter, Snapchat, Skype, Viber, Pinterest, LinkedIn, Telegram.
Currently the big five social networks with their share of the market are:
• Facebook – 63%
• FB Messenger 47%
• Instagram – 27%
• Twitter – 22%
• Google Plus 17%
Extend Your Reach
Email has been around for a long time and it is estimated that 3,823,000,000 (Statista, 2018) emails will be sent worldwide during 2018 and this is expected to continue growing year on year. Emails are still one of the best ways to keep in touch with your customers and it is far quicker than using traditional mail services.
There has been a lot of legal changes about who you can contact and how you can contact them, recently GDPR introduced a lot of new legislation to protect people from SPAM and it is important you follow these guidelines and rules.
Esthetig can advise you the best way to approach your email marketing to promote your business using email newsletters and advertising emails. We can help you build a list of people who are interested in receiving information about your company, rather than blindly sending SPAM messages to people who do not wish to receive these types of mail.
Email marketing is a great way to build up a good rapport with your customers and done well, your emails will not only be received well but will also help to ensure you retain your customers and build a good return on your investment.