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Digital Marketing

Digital marketing is all about growing your website’s audience, increasing sales and ensuring people know your brand.

Many businesses buy a website without any real goal in mind for that site. A website should be part of your overall marketing strategy and not a glorified business card. Many of your competitors are already maximising the return on investment from their website with a coherent digital marketing plan.

Our digital marketing service offers different strategies, including search engine optimisation (SEO) to maximise the return on investment your website brings.

Delivering A Return On Investment From Your Website

Our digital marketing service offers different strategies such as search engine optimisation (SEO) to maximise the return on investment your websites brings, such as, Content Marketing, Search Engine Optimisation, Pay Per Click Marketing, Social Marketing, Conversion Rate Optimization and Integrated Marketing.

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Digital Marketing

Digital marketing is about ensuring your website is seen by users of the Internet. We ensure that your website has the very best content that will attract new visitors and turn them into regular customers. Through careful research we identify the best way to bring your products and services to the market place in such a way as to maximise the return you will receive. We will work with your current website analysing it and adjusting, where necessary, the code and components of the website to ensure it is working for your business, this is often called search engine optimisation (SEO). We look at the content and ensure that visitors to your site are presented with compelling copy that will hold their interest and guide them to that all important sale or contact. We can offer digital marketing services to suit all budgets, from the basic website check through to the full marketing campaign. We can include Search Engine Optimisation (SEO), Pay Per Click advertising, Social marketing and conversion rate marketing to provide you with a package to suit your needs.

Content Marketing

Content marketing is all about building great content and sharing this content to attract new customers to your website. It is all about building trust with your visitors to turn them into customers. Content marketing isn’t just about writing copy for your website, it is about using various online tools to drive your message home. Tools such as, blogs, videos, social media etc. We will use proven techniques to build content your visitors will love. This will encourage them to subscribe to your lists and also share your content with others, maximising the exposure of your website.

Integrated Marketing

Integrated marketing is all about using different channels to reach your customers. Working across channels such as social marketing sites, we will choose the channels that are most effective to your business. We ensure your business has a consistent look across all of the channels, reflecting your brand to ensure the viewers instantly recognise your business across the channels. We make sure that your content is adapted to the relevant channel and ensure that is is clear, consistent and compelling. We will ensure that communications across all of the channels is integrated and will drive traffic to your website. We work with you to ensure your campaign is easily traceable using such tools as coupons, analytics, attribution and many other measure to ensure your campaign is bringing you the very best ROI (return on investment).

Social Marketing

Social marketing has become an amazing way to get your business seen by the right people. Whether it is setting up a page on the popular social marketing sites, such as Goggle +, Facebook, Twitter, Pinterest etc. we can help you build a multi-level social sharing campaign including the likes of Facebook Advertising. that will bring you real results. If social marketing is right for your business, we will help you build the number of followers you have and offer them content that will help to build the relationships you have with your followers. The overall aim is to build your brand and, ultimately, improve your conversion rate through social marketing. Read More

Conversion Rate Optimisation

Sometimes called conversion optimisation, conversion rate optimisation is all about increasing the number of visitors to your website who go on to make an enquiry or a purchase on your site. The ultimate goal, whether an enquiry or purchase, will depend upon your goals for your website. Conversion rate optimisation is all about building trust for your visitors, trust in your brand and trust in your product. We optimise your search ads, landing pages, social interactions and website to raise the conversion rate of your website. Often we find that a website doesn’t even have something as basic as a call to action, calls to action are a vital tool in turning visitors to customers. We look beyond the basics to help deliver an improved conversion rate. Conversion rates can vary widely depending on the type of business you have, we work closely to ensure the conversion rate optimisation we provide will bring you real results.

Pay-Per-Click Marketing

Pay-per-click marketing, or PPC is a great way to enhance your marketing channels. It offers you the ability to target customers based on various demographics and at a time when your likely customers are online. Occasionally, it is necessary to pay for the placement of your business in the search engines. Paid search or Pay Per Click Marketing uses services such as Google AdWords to help position your business at the top of search results for a given set of keywords. How often your business’ advert appears depends on how much you Pay Per Click. We take the strain out of Pay Per Click Marketing, we will help you design your campaign, prioritse the keywords and manage your pay per click campaign for you. Management of the pay per click campaign includes, bid management, regular reporting and continuously improving the campaign where possible.

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